SPECK DELIVERS ALL-NEW SEETHRU AND FITTED HARD SHELL CASE DESIGNS FOR THE LATEST MACBOOKS

New Colors, Materials and Fabrics (Yes… Fabrics!)

Leading Case Maker Breaks the Mold with New Hard Shell Designs

SeeThru for 13-inch MacBook product page http://www.speckproducts.com/products/seethru/macbook-13-new-aluminum/159

SeeThru for 15-inch MacBook Pro product page http://www.speckproducts.com/products/seethru/macbook-pro-15-new-black-keys/160

PALO ALTO, CA – October 23, 2008 – Speck created the category of hard shell cases for MacBooks and iMacs with the award-winning SeeThru. Today, on the heels of Apple’s announcement, consumers can count on the trademark form-fitted hard case, with a new twist, designed exclusively for the new MacBook, MacBook Pro and MacBook Air notebooks. For images of Speck’s new SeeThru and Fitted cases for MacBooks, please visit: http://www.speckproducts.com/content/seethru-cases.

“Speck continues to innovate time and time again. Today is no different. We’re excited to significantly expand our family of industry-first cases to the newly redesigned MacBook and MacBook Pro,” said Irene Baran, CEO of Speck.  “We’re never satisfied with the status quo. Our designers continue to innovate, and with this fresh line of MacBooks it challenges us to bring forth new ideas on customization and protection.”

Fitted is the first of its kind and is a fabric covered, form-fit hard shell case available in several stylish variations. The Fitted, which launched for iPhone 3G last week, feels soft to the touch, and is authentically fashionable while offering custom-fit contours and openings to allow complete access to all controls and ports. Fitted is the perfect way to showcase individual style and will initially be released in editions ranging from $69.95 to $99.95 MSRP. New styles and patterns will also be announced seasonally.

Fans of the industry’s first hard shell case can also get the newly updated SeeThru for the new MacBooks. SeeThru is constructed of durable, polycarbonate plastic and comes in a wide Speck-trum of popular and personal colors and clear (color options vary depending upon model).  With the easy snap-on/off design, users can shield their notebook from scratches and bumps while enjoying complete access to all features including keyboard, drives and ports. The shells also come complete with rubber feet to help prevent movement on slippery surfaces. The durable SeeThru is the perfect add-on whether transporting your notebook alone, in a sleeve, briefcase, backpack or other bag and is also priced at $49.95 MSRP.

Speck SeeThru and Fitted editions for the new MacBooks will be available starting in early December in a variety of color and style options, and will range in price from $49.95 to $99.95 respectively.

Previous-edition MacBook Pro 17-inch and 15-inch notebook SeeThru hard shells, as well as current MacBook 13-inch and MacBook Air SeeThru hard shell cases are currently shipping to consumers and retail partners with an MSRP of $49.95. 

For more on Speck’s all-new SeeThru hard shell cases for the latest MacBook models, visit www.SpeckProducts.com.

About Speck

Founded in 2001, Palo Alto-based Speck is a leading designer and maker of original, high quality cases for the latest popular portable electronic devices. The company is best-known for its focus on creating refreshing designs that offer quality, thoughtful features, and distinctive style. For more information, visit www.SpeckProducts.com.

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For media information and product samples, please contact:

Bill Linn
541-935-1279
bill@sandboxstrat.com