press releases

october 15 2008
SPECK DESIGNERS BRING NEW FASHION, STYLE TO IPHONE 3G WITH “FITTED” CASE

FOR IMMEDIATE RELEASE

SPECK DESIGNERS BRING NEW FASHION, STYLE TO IPHONE 3G WITH “FITTED” CASE; AVAILABLE TODAY IN THREE STYLISH FABRICS

PALO ALTO, CA – October 16, 2008 – Speck today unveiled the never before seen case design for the iPhone 3G, the Fitted. Fitted, provides the opportunity for iPhone owners to show off their own signature style and personality. For images and information on Fitted, please visit:  http://www.speckproducts.com/content/fitted-for-iphone-3g

“Fitted was designed with one thought in mind: How can we make the case as appealing as the phone?” said Bryan Hynecek, Lead Designer at Speck. “In the design of Fitted, our team asked how we could really make a fashion statement with a case and make it as elegant as any other personal style choice. Why wouldn’t people shop for cases like they would for a watch, shoes or some other fashion accessory? With Fitted, we’re giving iPhone users that opportunity.”

Available today in a stylish assortment of original fabrics, patterns and colors, the Fitted case series brings an authentic, custom apparel look to the iPhone 3G. The case’s form-fitting, two-piece snap together design creates a personalized and tailored appearance that, combined with its interior soft-touch polycarbonate hard-shell lining, offers real protection from the bumps and scrapes of everyday activities. The Fitted feels soft to the touch, while also offering custom-fit contours and openings that allow complete access to all controls and ports. Fitted is the perfect way to showcase individual style and will initially be released in tan houndstooth check, black-and-white plaid, and black herringbone with pinstripes, each at $29.95. Additional styles and patterns will be announced seasonally.

For more on Speck’s new cases for the iPhone 3G, visit www.SpeckProducts.com.

About Speck

Founded in 2001, Palo Alto-based Speck is a leading designer and maker of original, high quality cases for the latest popular portable electronic devices. The company is best-known for its focus on creating refreshing designs that offer quality, thoughtful features, and distinctive style. For more information, visit www.SpeckProducts.com.

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For media information and product samples, please contact :

Bill Linn
541-935-1279
bill@sandboxstrat.com



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