press releases
december 17 2009
Fitted Artsprojekt Limited Edition Art Cases
SPECK ANNOUNCES Limited Edition CASE COLLABORATION WITH ARTSPROJEKT TO GIVE ARTISTS NEW PLATFORM FOR CREATIVITY
Critically Acclaimed “Fitted” Cases Provide New Canvas for Known and Not-So-Known Independent Artists
PALO ALTO, CA – December 17, 2009 – Speck, a leading designer and manufacturer of cases and bags for popular consumer electronics, has teamed up with ARTSPROJEKT Global Creative Network, a community-based online product platform, to turn some of the world’s most renowned and “up and coming” independent artists loose to “remix” the Speck Fitted case, taking one of the best-selling iPhone 3G/3GS case designs to a new level of functionality and personal style. The first three artist designs in the Speck Fitted ‘ARTSPROJEKT Collection’ will be available in an extremely limited edition of 250 each worldwide, with only the first 100 released prior to Christmas. For images of the new cases, please visit: http://www.speckproducts.com/content/fitted-artsprojekt.
Speck and ARTSPROJEKT will be exhibiting the initial three designs and revealing six additional cases at the Consumer Electronics Show Booth #30659 in the Las Vegas Convention Center South Hall 3 on January 7-10, 2010.
“The ARTSPROJEKT x SPECK Fitted Authorized Editions Case Collection was formed as a natural extension of both companies’ passions for art and product design, and it represents ARTSPROJEKT’s core values of innovation, collaboration and inspiration,” said Andy Howell, founder of ARTSPROJEKT. “Speck’s loyal following, worldwide reach and focus on creativity makes them a dream partner.”
Speck’s Fitted form-fit hard shell cases for iPhone 3G/3GS, iPod touch 2G and iPod nano 4G are the industry standard for protection, versatility, and styling with a simple, custom-fit, snap-together design that allows full access to touch screen, controls, ports and plugs. Through the collaboration, ARTSPROJEKT artists contribute original artwork to these products for a fresh, authentic edge. Each case has a limited edition designation on the inside and includes a special “collectors” card about the art and artist. Zazzle will also serve the collaboration via patented printing techniques and tech-embellished materials to give the cases full-color graphic applications ranging from simple hand drawn patterns to complex full-color illustrations, and everything in between.
“This is an amazing collaboration of like-minded people seeking to bring art, fashion and technology all together into one medium,” said Irene Baran, CEO of Speck. “Fitted’s commercial success has been tied to a strong demand from consumers for its unique and original genuine designs. This collaboration further demonstrates the capabilities of the case and its ability to remain relevant to today’s discerning customer.”
ARTSPROJEKT.com, a global community-based creative platform, was founded by Andy Howell, a gallery and museum artist, entrepreneur, brand creator, author, former pro skateboarder, and innovator of creative youth culture for over twenty years. Fusing immediate cultural relevancy, the cutting edge of art and design, and the most powerful made-to-order product technology in the world, ARTSPROJEKT empowers artists and brands to manifest and share their ideas instantly as products and retail collections.
The ARTSPROJEKT x SPECK Fitted Authorized Editions for iPhone 3G and 3Gs are available for $39.95 and available at www.speckproducts.com and www.zazzle.com/labz/iphonecases.
ABOUT THE CASE ART AND ARTISTS:
Artist: Andy Howell / San Francisco, USA
Artwork: Love After Death
Original: India ink and gouache on paper 36”x72”
Artist: Noumeda Carbone / Florence, ITALY
Artwork: Disease #2
Original: 140 cm x 120 cm. felt-tip pen, mixed media.
Artist: Tesha Beaudry Okolowsky / the cute institute / Montreal, CANADA
Artwork: Cutie Pie
Original: Digital vector artwork.
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