This video shows the Speck logo over a group of people standing around drinking coffee and typing on their phones. The logo fades away, and suddenly someone drops their phone on the ground. When the phone hits, we see a split screen of the phone bouncing on the right and a designer creating a technical drawing of the phone case on the left. As the designer is working on the computer file, building, and testing the phone case on the left, there are shots of everyday people using the case on the right. Joggers, hikers, and children eating are shown. More drops are shown on the right and eventually a single drop takes over the whole screen. When the phone comes to a rest, a woman bends over to pick it up. She seems pleased her phone did not break. The Speck logo appears with the line "Designed For Impact", as more video of designers testing the phone cases plays.